There’s no point in putting out a great newsletter if you don’t have a list of people to send it to. Building your list is an ongoing process, and here are a few ways to get started:

1. Provide a free gift, such as an e-course, a special report, an e-book, or a tip sheet. Nowadays people aren’t going to hand over their email without getting something else valuable in return. You or your virtual assistant can set up your autoresponder or shopping cart program to deliver this gift once a visitor has submitted their name and email. 
2. Make sure you have a sign-up box on each page of your website; you never know which page people will land on. Also, make sure the sign-up box is “above the fold” so that visitors don’t have to scroll all around to find it.
3. Create a separate landing page at your website that’s dedicated to your newsletter or free gift. Include a description, testimonials, a sample issue or archives and of course your sign-up box. See my e-course offering page as an example:  http://www.emarketingtoolboxessentials.com/

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