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	<title>Virtual Assistant Marketing Mentor &#187; email</title>
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		<title>Want More Opens and Clicks? Pay Attention to your Subject Lines</title>
		<link>http://vamarketingmentor.com/want-more-opens-and-clicks-pay-attention-to-your-subject-lines/</link>
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		<pubDate>Sat, 25 Oct 2008 18:38:46 +0000</pubDate>
		<dc:creator>Lisa Wells</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Marketing Articles]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[subject lines]]></category>

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		<description><![CDATA[In email marketing, the use of subject lines is probably one of the most important aspects of an email campaign and plays a big part in whether or not the email broadcast is a success. However, sometimes it seems that many of the emails I receive, the sender treats the subject line as more of [...]]]></description>
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		<title>eMarketing Tips: Personalization</title>
		<link>http://vamarketingmentor.com/c2cs-emarketing-tips-personalization/</link>
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		<pubDate>Tue, 15 Apr 2008 22:41:39 +0000</pubDate>
		<dc:creator>Lisa Wells</dc:creator>
				<category><![CDATA[Autoresponders]]></category>
		<category><![CDATA[e-Marketing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[broadcasts]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[personalization]]></category>

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		<description><![CDATA[Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your subscribers, you probably have remembered the &#8220;first name&#8221; merge code by heart. [...]]]></description>
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