Virtual Assistant Marketing Mentor

Preparing Your Business for the Summer Months

Lisa Wells — Fri, 18 May 2012 07:08:05 +0000

Summer is right around the corner and that means summer vacation. Children are home from school. Vacation plans are pending and customers and clients begin to alter their schedules too. It’s often a time of change and uncertainty. Now is a good time to prepare your business for the summer months. First, take a look [...]

How to Integrate Pinterest into Your Small Business Marketing Strategy

Lisa Wells — Tue, 15 May 2012 07:46:16 +0000

Pinterest is the fastest growing social networking site. Launched in March 2010, it’s a photo sharing site that now boasts 11.7 million unique users. It is a fun site for personal use; creating boards and pinning images is both useful and entertaining. Pinterest can also be a useful tool to build your business. Before you [...]

How to Back Up Your WordPress Blog

Lisa Wells — Tue, 15 May 2012 07:29:57 +0000

Are you like thousands of bloggers around the world who don’t back up their blogs? Many marketers have found themselves in the unfortunate situation of having to rebuild their blogs from the ground up. It’s heartbreaking and it doesn’t have to happen. Backing Up Your WordPress Blog Is Easy Online marketers are busy people. You [...]

How to Create an Effective Autoresponder Series

Lisa Wells — Sat, 12 May 2012 06:41:24 +0000

Autoresponders are email messages that can be scheduled in advance and delivered in a systematic manner. As a business owner you likely already take advantage of this technology to send out newsletters and other business information. Another effective way to make use of this email technology is to create a series of messages that all [...]

How Social Media Can Deepen Connections

Lisa Wells — Thu, 10 May 2012 06:17:03 +0000

With the advent of social media, the potential depth and breadth of your connection with your customers has become virtually limitless. That is, if you know how to leverage social media properly.

Five Steps to Eliminating Digital Time Wasters

Lisa Wells — Mon, 07 May 2012 09:12:31 +0000

Digital time wasters are one of the biggest time drains in today's workplace. Digital time wasters include social bookmarking sites like Reddit, 9Gag and StumbleUpon, as well as seemingly productive facilities like email and Twitter.

How to Add a Pinterest Button to Your Blog or Website

Lisa Wells — Sat, 05 May 2012 21:40:47 +0000

Pinterest is the latest social networking craze to take over the country. The concept behind Pinterest is to share photos and images. Users create boards with themes and categories and then “pin” images to their board. It’s a fun site for personal use and also a great way to build your business. As a business [...]

Before Trying to Motivate, Seek to Understand

Lisa Wells — Sat, 05 May 2012 08:52:11 +0000

Before you try to motivate someone, the first thing to do is spend as much time as possible really understanding who they are and where they're coming from. Your customer doesn't care that you want to motivate them. They just want their problem solved.

How to Find the Right Marketing Mix for Your Business

Lisa Wells — Wed, 02 May 2012 08:44:44 +0000

Marketing is an essential aspect of any profitable business. If you want your business to grow, you have to invest in marketing. However, finding the right tactics or combination of tactics can be a confusing process. Here’s how to find the right marketing mix for your business.

How to Optimize Your Website for the iPad

Lisa Wells — Mon, 30 Apr 2012 05:41:22 +0000

More and more people are using iPads and tablet devices. For online business owners this is an opportunity. It makes sense to present your website in the best way possible. Here are a few tips to optimize your website for the iPad.