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Archive | “How To” Library

How to Integrate Pinterest into Your Small Business Marketing Strategy

Tuesday, May 15, 2012

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How to Integrate Pinterest into Your Small Business Marketing Strategy

Pinterest is the fastest growing social networking site. Launched in March 2010, it’s a photo sharing site that now boasts 11.7 million unique users. It is a fun site for personal use; creating boards and pinning images is both useful and entertaining. Pinterest can also be a useful tool to build your business. Before you [...]

How to Back Up Your WordPress Blog

Tuesday, May 15, 2012

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How to Back Up Your WordPress Blog

Are you like thousands of bloggers around the world who don’t back up their blogs? Many marketers have found themselves in the unfortunate situation of having to rebuild their blogs from the ground up. It’s heartbreaking and it doesn’t have to happen. Backing Up Your WordPress Blog Is Easy Online marketers are busy people. You [...]

How to Create an Effective Autoresponder Series

Saturday, May 12, 2012

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Autoresponders are email messages that can be scheduled in advance and delivered in a systematic manner. As a business owner you likely already take advantage of this technology to send out newsletters and other business information. Another effective way to make use of this email technology is to create a series of messages that all [...]

How to Add a Pinterest Button to Your Blog or Website

Saturday, May 5, 2012

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Pinterest is the latest social networking craze to take over the country. The concept behind Pinterest is to share photos and images. Users create boards with themes and categories and then “pin” images to their board. It’s a fun site for personal use and also a great way to build your business. As a business [...]

How to Find the Right Marketing Mix for Your Business

Wednesday, May 2, 2012

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How to Find the Right Marketing Mix for Your Business

Marketing is an essential aspect of any profitable business. If you want your business to grow, you have to invest in marketing. However, finding the right tactics or combination of tactics can be a confusing process. Here’s how to find the right marketing mix for your business.

How to Optimize Your Website for the iPad

Monday, April 30, 2012

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More and more people are using iPads and tablet devices. For online business owners this is an opportunity. It makes sense to present your website in the best way possible. Here are a few tips to optimize your website for the iPad.

How to Get Better Referrals

Tuesday, April 24, 2012

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How to Get Better Referrals

As a self-employed business owner, referrals can mean the difference between earning enough to get by and thriving. One of the best features of a referral is that they come to you ready to buy. You have to do very little if any selling. That leaves you more time to run your business and make money. Here’s how to get better, and more, referrals.

How to Make Customers Love Your Small Business

Saturday, April 21, 2012

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Customers are the heart and soul of your business. Without them there just isn’t a business. And when you have loyal and devoted customers it just makes being a business owner the best thing in the world. There’s nothing like building a community of like-minded individuals. So what can you do to build and grow [...]

How to Select the Right Social Media Consultant for Your Small Business

Wednesday, April 18, 2012

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How to Select the Right Social Media Consultant for Your Small Business

What if your social media efforts aren’t paying off quite as well as you had hoped? What if you don’t even have a Facebook page or Twitter feed because you don’t know where to start? Many companies have used social media consultants to help solve these problems. There are many different consultants who are willing to try to help your company, so how do you choose the best one for you?

How to Properly Deal with Customers’ Complaints

Monday, March 26, 2012

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How to Properly Deal with Customers’ Complaints

There is no business on earth that is immune from customer complaints. Even if your business is set up perfectly and you offer fantastic products or services, you’ll experience customer complaints. It’s part of doing business. And dealing with these complaints is also part of doing business. It’d be lovely to ignore them and to pretend they don’t exist. However, ignoring them doesn’t solve the problem.


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